Dealing with an Angry Public: The Mutual Gains Approach To Resolving Disputes

By Lawrence E. Susskind

Book Overview

Some portion of the American public will react negatively to almost any new corporate initiative, as Disney discovered when it announced its plans to build an historical theme park in Virginia.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0684823020
• ISBN13: 9780684823027
• Release Date: April 1996
• Publisher: Free Press
• Length: 276 Pages
• Weight: 1.20 lbs.
• Dimensions: 1.1" x 6.2" x 9.7"

Customer Reviews

Real, practical, and well written

This book is an outstanding read for anyone needing PR advice. Whether you are only interested in the subject, a professor teaching it, or a professional employing it, this is an invaluable resource. Full of real world examples and fascinating insight its written so that a novice and and expert can make sense of it, and yet it is never condescending. More than a teaching tool, it is a set of values that every PR professional should adhere to. Teaching success and how to avoid the traps, it stays interesting and flows well all the way through.