Data Mining Your Website

By Jesus Mena

Book Overview

Turn Web data into knowledge about your customers. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information--usage... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1555582222
• ISBN13: 9781555582227
• Release Date: July 1999
• Publisher: Digital Press
• Length: 384 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.5" x 1.0" x 7.3"

Customer Reviews

Immediately Useful

I discovered this book while I was completing a clickstream(web site) data mining solution at eToys. It was the first book I hadfound that provided information in a form I could use right away tohelp implement a solution. It contains a great survey of data miningtools -- the most comprehensive I have seen. It also contains specifictechnical facts that I found instantly relevant while helping todesign a clickstream datawarehouse at Morgan Stanley Dean WitterOnline.When my clients ask me to recommend a book on website datamining, this is the one I recommend. I am buying more copies, for myemployees, and because it is hard to get the book back when I lend itto clients :-)...

Data Mining

Case Study and Methodology for the Data Minin

Urgent contact

I need the email /phone/fax numbers of this author Jesu Mena. I have a consulting project for him. My number is 416-492-2130. Name Professor Shanks

Current and timely

I searched high and low for a book that blends the I/T and Business/Marketing disciplines to aid my understanding of the "behind the scenes" operation of e-commerce web sites. (No small feat!) I found plenty of books catering to each topic independently, but nothing that blended both. This book delivers on that niche, covering I/T tools and platforms, marketing theory and practice and even some stats. A unique and interesting blend, not "too technical" but heavy enough to interest the programmer types....definitely worth it! This book should climb the charts, once it's been out awhile!