Data Mining: Building Competitive Advantage

By Robert Groth

Finally, heres a book that explains in plain English what data mining is and how its used to improve a companys bottom line . . . Groth takes a very complex and vast field and makes it comprehensible.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130862711
• ISBN13: 9780130862716
• Release Date: November 1999
• Publisher: Prentice Hall
• Length: 325 Pages
• Weight: 1.85 lbs.
• Dimensions: 0.7" x 6.9" x 9.4"

Customer Reviews

Great book for business students

If you are a business student willing to understand the magic behind the mysterious words like Data Mining, Data Warehousing and Neural Networks, this book is for you. It is practical, and it explains how business can benefit from knowledge it extracts from data. Data sets for the book examples are available on the CD, so a reader can tangibly apply the methods described and get a valuable hands-on experience of data analysis.

Beyond sales pitch

This book doesn't have the depth of Ian Witten's "Data Mining", yet it is an excellent book on its own. Concrete examples, hands-on training with included software, a primer on Data Warehousing and clear explanations makes it unique among so many other data mining books.

great introduction to data mining

I browsed several books on data mining before deciding on this one. If you are looking for an introduction to data mining, this book does an excellent job.