Data Mining: A Hands on Approach for Business Professionals

By Robert Groth

This book gives a general overview of data mining and was written for a broad-based audience. Providing an innovative, easy approach to learning data mining, the emphasis of this book is on market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0137564120
• ISBN13: 9780137564125
• Release Date: September 1997
• Publisher: Prentice Hall PTR
• Length: 264 Pages
• Weight: 1.32 lbs.
• Dimensions: 0.9" x 7.0" x 9.3"

Customer Reviews

An excellent introduction to data mining technology

This book is an excellent one for gaining an understanding data mining technology without getting mired in the mathematics of the topic. It not only gives you insight into what data mining is, but how it may be useful to your business. The reference sections, web site referrals and case studies are very helpful. Unfortunately, the CD-ROM is out of date, however, the author is in the process of an update that would fix that problem. Once the author completes the update of this book with a web site rather than a CD-ROM, I would have no qualms about rating this as a 5 star book.

Excellent introduction to popular data mining tools

Enjoyed the scope of data mining topics covered by this book. One gets a good understanding of how today's popular data mining technology works without getting bogged down in the mathematical detail. Also, found the reference sections, web site referrals and case studies very helpful. Unfortunately, most of the demos included on the attached CDROM did not work for a variety reasons. Spoke with the author about this problem and he is working on providing up to date product demos via a central web site rather than relying on the attached CDROM. In summary it's still a solid introductory text for anyone interested in data mining.