Darwinian Fitness in the Global Marketplace: Analysing the Competition

By Rajagopal and P. Rajagopal

Book Overview

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.

• Format: Hardcover
• Language: English
• ISBN: 0230369081
• ISBN13: 9780230369085
• Release Date: November 2012
• Publisher: Palgrave MacMillan
• Length: 295 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.5" x 8.6"