Dan Janal's Guide to Marketing on the Internet: Getting People to Visit, Buy and Become Customers for Life

By Daniel S. Janal

America's #1 online marketing expert shows you how to use the Internet to boost sales, cut costs, and build customer loyalty One of the most respected Internet marketing experts in the world, Dan Janal has helped tens of thousands of small businesses and entrepreneurs set up shop on the Internet. Now, in this book, he shares what he knows about harnessing the power of the Internet to market and sell your product or service. In clear, nontechnical terms, Janal delivers online marketing strategies and techniques guaranteed to increase profits, cut costs, and add customer value-no matter what the size of your company or your marketing budget. Replete with countless, proven examples, he describes how companies are profiting from online marketing. Janal shows you how to: Conduct market research onlineSell to consumers and business-to-businessUse one-to-one marketing techniques to create customers for lifeConduct highly effective public relations campaignsUse the Internet as a customer support center From the reviews of Dan Janal's bestselling Online Marketing Handbook " . . . a fascinating read." -Chicago Sun-Times " . . . will keep you up-to-date in the fast-changing field of online marketing long after the latest magazines on the subject are pass233." -Success " . . . writes in a style that even newbies can understand." -Internet World

• Format: Paperback
• Language: English
• ISBN: 0471349763
• ISBN13: 9780471349761
• Release Date: January 2000
• Publisher: Wiley
• Length: 408 Pages
• Weight: 1.70 lbs.
• Dimensions: 1.1" x 7.0" x 10.0"

Customer Reviews

A busines book that I really ENJOYED reading!

I found this book to be a good read---I actually read it on vacation. I read a lot of business books and I've become a "master skimmer", but this one I read word for word. The book is now full of my notes and lists of actionable items that I can really implement. I appreciated the case studies, writing style and lack of "Internet hype". I would certainly recommend this book for anyone interested in getting the most from their Internet marketing efforts.

One of a Kind!

I have read over 30 marketing books, I own a online direct repsonse company which does millions in revenues. There are still many things I learned after reading this book. Janal is a visionary with a great feel for the e-game!I reccomend any one reading this far to buy this book. If you give a man a fish he eats for a day, teach him to fish and he eats for a lifetime!

Janal's guide offers the best stragies for online PR success

Dan Janal's Guide to Marketing on the Internet has become my bible for managing an online campaign. He offers advice on topics including crisis communications, measurement, e-mail techniques and interactive PR and media relations. I reach for his book as frequently as I go for my AP StyleBook. It's a user-friendly, how-to succeed guide. Janal's Guide makes a call for action that your customers are bound to respond to. This book is among the industry's best.

Essential and Inspiring

Finally, an Internet marketing how-to book that truly delivers what's promised on the back cover. It's well-organized, written in clear and non-technical terms, and chock full of useful advice and web site addresses. Where appropriate, Janal includes case studies.I found many useful strategies and tactics in each of the six sections (Online Marketing Strategy, Online Selling, Promoting Your Web Site, Creating Customers for Life with One-To-One Marketing Programs, Online Marketing Tools, Online Media Relations).I highly recommend this book to both e-entrepreneurs and marketing/promotion managers of small and mid-size companies.