Cutting Edge Radio: How to Create the World's Best Radio Ads for Brands in the 21st Century

By Jim Aitchison

This is the first definitive side-by-side guide to creating cutting edge radio commercials, exploring everything from how radio communicates, what kind of commercials work best, how to get great radio... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130093157
• ISBN13: 9780130093158
• Release Date: September 2002
• Publisher: Pearson Education
• Length: 280 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.4" x 0.4" x 0.4"

Customer Reviews

This book will bring your Radio ideas back from the dead and give life to newcoming ones

As in the Cutting Edge Advertising, Aitchison did it again (i dunno if he's mockin' B. Spears :P). Great book, great examples, great brainpicking from the top creatives and producers in the world of Radio Advertising. Perfect for seasoned advertising Jedis and Padawans who plan to get in the biz, definitely a MUST-HAVE in any advertising and marketing book collection... Marketing has 4 P's, Aitchison's series have 5 C's: Clever, Clear, Concise and Crushingly-Creative.

Radio is still a powerful medium

Radio can captivate the theater of the mind when selling products and services to prospects and holds value in todays medium rich marketplace. This book helps direct and focus your radio campaign, saving you thousands of dollars in protential marketing and medium buying errors

Another Masterpiece from Aitchison

The Writing Radio chapter alone is worth every penny spent on this yet another masterpiece penned by Jim Aitchison. When's your next book coming out?