Customers as Partners: Building Relationships That Last

By Chip R. Bell

Book Overview

Astute managers and entrepreneurs already know that customer loyalty is a necessity for profitable businesses in the '90s and beyond, and they have invested in this knowledge by initiating a wide... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1881052788
• ISBN13: 9781881052784
• Release Date: January 1996
• Publisher: Berrett-Koehler Publishers
• Length: 235 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"

Customer Reviews

Highly Recommended!

Chip R. Bell combines the practical with the heartfelt in a top-notch guide to creating a partnership with customers. He focuses on the elements of abundance, trust, dreams, truth, balance, and grace. The book uses intelligent and creative case histories and anecdotes to illustrate these essential components and, therefore, rises above the level of the basic how-to. The author pays close attention to intangible, human relationship concerns. The book is written well in an intimate, yet highly informative style. It weaves stories throughout each chapter. Although we at getAbstract recommend this book for people who deal directly with customers and people who supervise, manage, or lead others in a service-oriented business, the author correctly points out that the book's methods also can enhance anyone's professional and personal relationships.

Sage advice and wisdom on how to delight your customers.

Chip Bell takes the idea of customer service one step further -- make your customers "partners". Partners have responsibilities and are treated much more like the neighbor next door. Mr. Bell fills this books with lots of stories that underline his key points and make it real. I'm buying copies as Christmas gifts for all my frontline employees.

Simple and easy to read...a read-in-one-sitting book!

Customers as Partners is an enjoyable book that cuts right to the chase on what customer service SHOULD be. This book goes well beyond getting and keeping customers; it is a roadmap for developing lifelong partners. Chip's examples are down to earth and can be related to by everyone from Senior Management right down to the person at the cash register or front desk. You won't find any quality jorgon or terminology here... just plain english thats easy to read in one sitting. Definately a five-star book. Be sure to buy more than one copy if you intend to lend it to a friend because you won't see it again.