Customer Relationship Management: Concepts, Applications and Technologies

by Stan Maklan, Daniel Prior, Francis Buttle

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.

• Format: Hardcover
• Language: English
• ISBN: 1032280603
• ISBN13: 9781032280608
• Release Date: January 2024
• Publisher: Routledge
• Length: 346 Pages
• Weight: 2.17 lbs.
• Dimensions: 0.9" x 8.0" x 10.0"