Customer Relationship Management: Concepts and Technologies

by Francis Buttle and Stan Maklan

Book Overview

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies...

• Format: Paperback
• Language: English
• ISBN: 1138789836
• ISBN13: 9781138789838
• Release Date: February 2015
• Publisher: Routledge
• Length: 426 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"