Customer Relationship Management: Concepts and Technologies

By Francis Buttle and Stan Maklan

Book Overview

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856175227
• ISBN13: 9781856175227
• Release Date: October 2008
• Publisher: Routledge
• Length: 500 Pages
• Weight: 2.68 lbs.
• Dimensions: 1.2" x 7.4" x 9.6"