Customer Relationship Management: Concept, Strategy, and Tools

By V Kumar and V. Kumar

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3662553805
• ISBN13: 9783662553800
• Release Date: May 2018
• Publisher: Springer
• Length: 411 Pages
• Weight: 2.70 lbs.
• Dimensions: 1.0" x 14.6" x 10.2"