Customer Bonding: Pathway to Lasting Customer Loyalty

By Janet Smith and Richard Cross

Book Overview

A unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.

• Format: Hardcover
• Language: English
• ISBN: 0844233188
• ISBN13: 9780844233185
• Release Date: January 1995
• Publisher: NTC/Contemporary Publishing Company
• Length: 256 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"