Custom Nation: Why Customization Is the Future of Business and How to Profit from It

by Anthony Flynn and Emily Flynn Vencat

Book Overview

Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business.

The New York Times bestseller Custom Nation is a practical how-to guide by someone who has built his business on the power of customization...

• Format: Paperback
• Language: English
• ISBN: 1937856100
• ISBN13: 9781937856106
• Release Date: November 2012
• Publisher: Benbella Books
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.8" x 5.5" x 8.1"