Cult of Analytics: Driving online marketing strategies using web analytics (Emarketing Essentials)

By Steve Jackson and Mayergoyz

Book Overview

If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856176118
• ISBN13: 9781856176118
• Release Date: May 2009
• Publisher: Routledge
• Length: 265 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.6" x 7.4" x 9.5"