Cross-Selling Financial Services

By Dwight S. Ritter

How to change a bank from a passive to an active selling organization, by cross-selling financial services. In the wake of bank deregulation, the financial services industry has become intensely competitive--banks now engage in research, advertising, and product development. This book shows how to redirect effort into selling, and how to increase the performance and sophistication of a bank's sales staff. There is practical discussion of the unique features of sales in banking today, and sales techniques, backed up by case studies.

• Format: Hardcover
• Language: English
• ISBN: 0471632759
• ISBN13: 9780471632757
• Release Date: June 1988
• Publisher: Wiley
• Length: 220 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"