Cross-Channel Cooperation: The Bundling of Online and Offline Business Models

By Tobias Kollmann and Matthias Häsel

Tobias Kollmann and Matthias H sel explore the manifold possibilities of cross-channel cooperation and present the first systematic investigation and classification of cooperation strategies between... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3835002384
• ISBN13: 9783835002388
• Release Date: February 2006
• Publisher: Deutscher Universitatsverlag
• Length: 139 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 5.8" x 8.3"