Crisis Communications: The Definitive Guide to Managing the Message

By Steven Fink

BRW.com.au reviewed on Mar 19 '13. Click here Qantas in-flight magazine featured in May 2013 issue. In the Black magazine reviewed in March 2013 issue. The 'Dean of Crisis Management' presents the definitive guide to creating and executing a crisis communications campaign to ensure that public perception matches reality One of the leading pioneers in the field of crisis management and communications and referred to as the Dean of Crisis Management, Fink played a lead role in helping avert disaster during the Three Mile Island Crisis'America's worst commercial nuclear power accident A landmark work in the field, Fink's book Crisis Management sold more than 100,000 copies in its first year Reveals best practices for using Facebook, Twitter, YouTube, Google+, LinkedIn, and other social media to leapfrog over mainstream media by communicating directly with key constituents in an unfiltered and unopposed manner

• Format: Hardcover
• Language: English
• ISBN: 0071799214
• ISBN13: 9780071799218
• Release Date: March 2013
• Publisher: McGraw-Hill Companies
• Length: 336 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.3" x 6.3" x 9.1"