Restartup: A Founder's Guide to Crisis Navigation

By Arunkumar Krishnakumar, Maxson Tee Jia Ying, Maxson J. Y. Tee

Your complete startup downturn survival guide

During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. Restartup shows how it's possible--by choosing to embrace instability and seizing the new opportunities it provides--to stay afloat, and even to thrive.

Arunkumar Krishnakumar and Maxson Tee --tech investor, influencer, blogger, and podcaster-- use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm.

The money pyramid--understand your crisis financing options Mental Health - drop the societal taboo for the wellbeing of the company and the founders Fundraising psychology--go beyond the deck and the proposition to get inside your investor's head Operational efficiencies--know how to cut back but still hold onto your top people Embrace the suck--see how a crisis can open up unexpected opportunities

Don't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity--and embrace the wild ride to survival and success.

• Format: Hardcover
• Language: English
• ISBN: 1119754402
• ISBN13: 9781119754404
• Release Date: June 2021
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"