Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

by John Bessant and Ina Goller

Book Overview

Creativity for Innovation Management is a rigorous yet applied guide, which illustrates what creativity is, why it matters, and how it can be developed at both individual and group levels. Unlike many technique-oriented books, this book combines theory with practice, drawing on the latest research in psychology, organisational behaviour, innovation and entrepreneurship.

The text provides a range of opportunities to explore innovative and...

• Format: Paperback
• Language: English
• ISBN: 1032127694
• ISBN13: 9781032127699
• Release Date: July 2023
• Publisher: Routledge
• Length: 272 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.6" x 6.8" x 9.7"