The tenth in the series on British dress, this covers a period of dramatic change marked by Teddy Boy, beatnik, swinging 60s and hippy fashions. Trends include an increase of colour, unisex designs, informality and greater use of man-made fibres. The author ties in developments with social change, noting how women's increasing freedom and equality was reflected in the trouser suit, jeans and T-shirt; how the communication revolution created an atmosphere of striking but short-lived fashions such as hot-pants. The period also saw the end of the dominance of haute couteriers and the emergence of cheap, easy-care, mass-produced clothes aimed particularly at the young.
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