Corporate Realities and Environmental Truths: Strategies for Leading Your Business in the Environmental Era

By Stephen George and Steven J. Bennett

Combining essential information with absorbing case studies, it describes how to develop ''green'' products and services along with public relations campaigns that convincingly speak to a wary public and cynical media, simultaneously focusing on meeting environmental challenges in ways that will dramatically improve company performance and profits. Thoroughly discusses how to anticipate future trends and avoid mistakes which create permanent negative impressions. Further explores how to tap employees' motivation and knowledge banks in order to get them involved with thinking ''green''.

• Format: Hardcover
• Language: English
• ISBN: 0471530735
• ISBN13: 9780471530732
• Release Date: August 1993
• Publisher: Wiley
• Length: 240 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.9" x 6.3" x 9.3"