Corning and the Craft of Innovation

By Margaret B.W. Graham and Alec T. Shuldiner

For 150 years, Corning Incorporated has repeatedly succeeded in their quest to create new products for an ever-changing marketplace. Corning and the Craft of Innovation is the story of the extraordinary research and development strategy that propelled this company to its leadership position in leading-edge technologies for the new world economy.
Since its founding in the mid-nineteenth century, Corning has placed a premium on research and development in tandem with an unending spirit of innovation. Corning's innovations made possible such essential items as light bulbs, television, Pyrex, catalytic converters for cars, and high-speed telecommunications through fiber optics. Most impressive is Corning's evolution into a highly innovative producer of specialty materials. In its early days, Corning developed specialty glass for use in railroad signal lenses that had to withstand the rigors of high and low temperatures; and developed its high speed Ribbon Machine--still used today--to produce glass envelopes for light bulbs more quickly and efficiently than anyone else. Today Corning leads the world in fiber optics and is a premier provider of cable and photonic products. In 1999 Wired magazine nominated Corning for its coveted Wired Index, confirming Corning's astonishing staying power as a leading-edge company.
Corning and the Craft of Innovation examines how Corning fostered a culture of innovation while showing extraordinary patience in backing long-term projects. The book illustrates how a pattern of deliberate, regular, and profitable innovation begun 150 years ago, has put Corning at the vanguard of leading-edge technologies for the fastest-growing markets of the global marketplace. It will be essential reading for anyone interested in strategic management, innovation, science and technology or knowledge management.

• Format: Hardcover
• Language: English
• ISBN: 0195140974
• ISBN13: 9780195140972
• Release Date: June 2001
• Publisher: Oxford University Press
• Length: 528 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.6" x 6.5" x 9.5"

Customer Reviews

A Good Read!

When you hire a corporate biographer, the result should be thorough, imbued with inside knowledge and, perhaps, a bit flattering. And so is this book, which was commissioned by Corning in conjunction with the firm's sesquicentennial celebration. As the title suggests, the focus of the book is on the innovational nature of the company and how Corning has capitalized on its creativity through flexible strategic responses to changing market demands. Although the corporate origins of the book cast doubts on its objectivity, we from getAbstract recommend Corning and the Craft of Innovation as an interesting case study in the management of a company that lives and dies with innovation.