Convergence Marketing: Running With the Centaurs

by Yoram Jerry Wind and Vijay Mahajan

Meet the centaur: todays hybrid, converged consumerNot just bricks. Not just clicks. They want both-and more. Meet the 400,000,000+ centaurs worldwide wholl make or break your company Customerization:... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130650757
• Release Date: January 2001
• Publisher: Ft Pr
• Length: 336 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.0" x 1.3" x 6.3"

Customer Reviews

Finally

An "After The Dust Has Settled" realistic and compelling read on exactly how we all use the web, and several terrific examples of how real businesses - pure play web and brick & mortar - connect. The research, examples, and questions as to how to apply this methodology to every business' day-to-day operations is invaluable for anybody seeking to reach the Centaur in all of us.