Contracting in a Managed Care Environment: Market-Based Approaches

By Robert Bonney and Robert Smith

Managed care contracting has become a key marketing challenge. The matter of managed care raises the most basic, crucial marketing questions such as: what are your organizations core services?, how... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1567931693
• ISBN13: 9781567931693
• Release Date: August 2002
• Publisher: Health Administration Press
• Length: 286 Pages
• Weight: 0.88 lbs.