Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (with Little to No Money)

by Joe Pulizzi

Book Overview

From one of today's leading experts in content marketing, Content Inc. is the go-to guide to building a solid small business by establishing a loyal audience before you sell products or services.

In these pages, Joe Pulizzi provides a lower-risk, more effective way to create a path to success by re-engineering the process that so often leads to failure: You'll learn how to develop valuable content, build an audience around that content―and...

• Format: Hardcover
• Language: English
• ISBN: 1264257546
• ISBN13: 9781264257546
• Release Date: May 2021
• Publisher: McGraw-Hill Companies
• Length: 368 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.5" x 5.9" x 9.1"