Contemporary Marketing Wired

By David L. Kurtz and Louis E. Boone

Book Overview

Products often begin their lives as something extraordinary and as they grow they continue to evolve. The most successful products in the marketplace are those that know their strengths and have... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0030185971
• ISBN13: 9780030185977
• Release Date: January 1997
• Publisher: Dryden Pr
• Length: 864 Pages
• Weight: 4.36 lbs.
• Dimensions: 11.3" x 8.8" x 1.3"