Consumer Behaviour

By Zubin Sethna

Book Overview

This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.

• Format: Paperback
• Language: English
• ISBN: 1529754054
• ISBN13: 9781529754056
• Release Date: May 2023
• Publisher: Sage Publications Ltd
• Length: 616 Pages
• Weight: 2.39 lbs.
• Dimensions: 1.2" x 7.4" x 9.7"