Consumer Behaviour: Applications in Marketing

By Marc Vanhuele, Malcolm Wright, Robert East

Book Overview

Written by respected marketing academics, this popular textbook extends beyond a basic psychological approach to Consumer Behaviour by providing a more empirical understanding of the subject, helping students grasp marketing applications at both individual and market levels.

• Format: Hardcover
• Language: English
• ISBN: 1529730848
• ISBN13: 9781529730845
• Release Date: May 2022
• Publisher: Sage Publications Ltd
• Length: 376 Pages
• Weight: 1.89 lbs.
• Dimensions: 0.9" x 7.5" x 9.3"