Consumer Behaviour: Applications in Marketing

By Robert East, Malcolm Wright, Marc Vanhuele

Electronic Inspection Copy available to instructors here What's the best day to advertise groceries? Does a lookalike damage the brand it mimics? Do your long-term customers recommend you more than... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1446211231
• ISBN13: 9781446211236
• Release Date: February 2013
• Publisher: Sage Publications Ltd
• Length: 352 Pages
• Weight: 1.38 lbs.
• Dimensions: 0.8" x 7.0" x 9.0"