Consumer Behaviour: A European Perspective

By Michael R. Solomon, Søren T. Askegaard, Gary J. Bamossy, et al.

Book Overview

Help your students adopt the contemporary European Consumer mindset with this industry-leading text. Consumer Behaviour: A European Perspective, 7th Edition provides the most engaging introduction to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273687522
• ISBN13: 9780273687528
• Release Date: January 2006
• Publisher: FT Press
• Length: 701 Pages