Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management

By Rajagopal

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

• Format: Paperback
• Language: English
• ISBN: 1947441140
• ISBN13: 9781947441149
• Release Date: February 2018
• Publisher: Business Expert Press
• Length: 196 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"