Consumer Behavior: Building Marketing Strategy

by David L. Mothersbaugh, Delbert I. Hawkins, Roger J. Best, et al.

Book Overview

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changesin internet, mobile and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0073530042
• ISBN13: 9780073530048
• Release Date: January 2012
• Publisher: Irwin/McGraw-Hill
• Length: 772 Pages
• Weight: 3.70 lbs.
• Dimensions: 0.0" x 8.5" x 12.0"