Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By Marieke de Mooij

Book Overview

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.

• Format: Paperback
• Language: English
• ISBN: 1544318162
• ISBN13: 9781544318165
• Release Date: July 2019
• Publisher: Sage Publishing Ltd
• Length: 472 Pages
• Weight: 1.95 lbs.
• Dimensions: 1.1" x 7.3" x 9.0"