Consumer Behavior: An Applied Approach

By WOZNIAK RICHARD, Nessim Hanna, Margaret Hanna, et al.

Book Overview

This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1524905577
• ISBN13: 9781524905576
• Release Date: January 2017
• Publisher: Kendall Hunt Publishing
• Weight: 0.20 lbs.