Consumer Behavior: An Applied Approach

by WOZNIAK RICHARD, Nessim Hanna, Margaret Hanna, et al.

Book Overview

This reader-friendly book takes an interesting ride down today's information superhighway to the bulging marketplace -- filled with products and services able to satisfy an infinite number of consumer... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130895024
• ISBN13: 9780130895028
• Release Date: March 2000
• Publisher: Prentice Hall
• Length: 597 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.3" x 7.9" x 10.0"