Connecting with Customers: Making the Most of the Networked World

By Jed Hallam

"Connecting with Customers" dispels the common misconception that brands are at the center of a consumer's universe. This ground-breaking book combines business strategy with technological insights... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1137397195
• ISBN13: 9781137397195
• Release Date: September 2015
• Publisher: Palgrave MacMillan
• Length: 200 Pages