Concept Research in Food Product Design and Development

by Howard R. Moskowitz, Matthias Silcher, Sebastiano Porretta

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0813824249
• ISBN13: 9780813824246
• Release Date: February 2005
• Publisher: Wiley-Blackwell
• Length: 610 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.8" x 7.2" x 10.3"