Competitive Marketing (Rle Marketing): A Strategic Approach

By John O'Shaughnessy

This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138971383
• ISBN13: 9781138971387
• Release Date: November 2015
• Publisher: Routledge
• Length: 766 Pages
• Weight: 2.96 lbs.
• Dimensions: 1.5" x 7.4" x 9.7"