Competitive Marketing

by John O'Shaughnessy

Book Overview

This new edition of a best selling international text now covers strategic marketing and includes up-to-date examples of all areas of marketing throughout.

• Format: Paperback
• Language: English
• ISBN: 0415093171
• ISBN13: 9780415093170
• Release Date: January 1995
• Publisher: International Thomson Business Press
• Length: 749 Pages