Competitive Intelligence: Scanning the Global Environment

By Robert Salmon and Yolaine de Linares

This book takes the notion of economic business intelligence and broadens it into the concept of competitive intelligence. The authors contend that it is not enough for today's firms to rely on... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1902282043
• ISBN13: 9781902282046
• Release Date: May 1999
• Publisher: Economica
• Length: 200 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.3"