Communication Theories: Origins, Methods and Uses in the Mass Media

by Werner J. Severin and James W. Tankard

Book Overview

This volume provides undergraduate students with an introduction to mass communication. Communication Theories examines the historical origins of mass communication theory and discusses communication... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0801333350
• ISBN13: 9780801333354
• Release Date: January 2000
• Publisher: Pearson
• Length: 432 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.5" x 9.2"

Customer Reviews

One of the best and most comprehensive books for communication theory

It provides a thoughtful review of communication theories (both critical and effects tradition) starting with Shannon and Weaver to Internet studies. The book also provides a chapter in communication methods, media conglomerates, and regulations. Too much better and less biased than Media and Society of Crouteau and MediaMaking from Grossberg.