Communication and Channel Systems in Tourism Marketing

by Muzaffer Uysal and Daniel Fesenmaier

Book Overview

What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research...

• Format: Paperback
• Language: English
• ISBN: 1560245816
• ISBN13: 9781560245810
• Release Date: March 1994
• Publisher: Routledge
• Length: 274 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"