Communicating Strategy

By Phil Jones

Book Overview

'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.'

Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message.

With guidance on how to create change champions, the book is vital reading for senior managers globally.

• Format: Paperback
• Language: English
• ISBN: 056608810X
• ISBN13: 9780566088100
• Release Date: February 2008
• Publisher: Gower
• Length: 198 Pages
• Weight: 0.80 lbs.