When we Christians behave badly, or fail to behave well, we are making Christianity unbelievable to the outside world.
-C.S. Lewis, Mere Christianity
-Maintain and earn congregational trust and unity,
-Safeguard your church's reputation preemptively and proactively before it crashes and burns,
-Implement best practices for crisis prevention and recovery,
-Build relationships and collaborate with trusted legal advisors, and
-Gracefully handle negative media attention and publicity.