Children and Consumer Culture in American Society: A Historical Handbook and Guide

by Lisa Jacobson

Book Overview

Children play a crucial role in today's economy. According to some estimates, children spend or influence the spending of up to $500 billion annually. Journalists, sociologists, and media reformers often present mass marketing toward children as a recent fall from grace, but the roots of children's consumerism -- and the anxieties over it -- date back more than a century. Throughout the twentieth century, a wide variety of groups -- including advertisers,...

• Format: Hardcover
• Language: English
• ISBN: 0313331405
• ISBN13: 9780313331404
• Release Date: December 2007
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.8" x 6.5" x 9.2"