Cheap but Good Marketing Research

By Alan R. Andreasen

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0870947729
• ISBN13: 9780870947728
• Release Date: July 1988
• Publisher: Business One Irwin
• Length: 200 Pages
• Weight: 1.30 lbs.

Customer Reviews

Finally, a book for the real world

A very accessible book about market research for the low-budget or no-budget marketer.   There are other market research books out there that cater to hands-on practical needs, but this is the only book I have found that specifically addresses the funding issues that many industrial marketers face. Surprise!  Not only are the methods cheap, but most are simple, too. Written clearly, with very little fluff.