Cementing Customer Relationships

By H. James Harrington and Thomas H. Carmody

This book defines how 21st century technologies are changing the way companies interface with customers as well as discuss customer trend tools and the identification of future markets and new demand. It examines customer alignment tools and derivative models, customer engagement tools, and scorecards that create lasting relationships, customer retention, and data mining models.

• Format: Paperback
• Language: English
• ISBN: 1466590661
• ISBN13: 9781466590663
• Release Date: November 2030
• Publisher: Productivity Press
• Length: 175 Pages
• Dimensions: 6.1" x 9.2"