CB: Consumer Behavior [with CB Online 1-Term Access Code]

By Barry J. BabinEric HarrisEric G. Harris, et al.

Book Overview

Learn your Consumer Behavior course YOUR Way with CB CB's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1305577248
• ISBN13: 9781305577244
• Release Date: February 2017
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 2.16 lbs.
• Dimensions: 0.7" x 8.4" x 10.7"