Catalog Design: The Art of Creating Desire

By Robert Valentine, Dianna Edwards, Robert Valentine

Book Overview

Examing the lucrative, competitive and chalenging world of catalogue design, this volume profiles some of today's most beautiful and controversial catalogues, including Neiman Marcus, Habitat, Martha... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564967514
• ISBN13: 9781564967510
• Release Date: January 2001
• Publisher: Rockport Publishers
• Length: 160 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 9.4" x 11.3"

Customer Reviews

Recommended reading for students of American business

Dianna Edwards and Robert Valentine effectively collaborate in Catalog Design: The Art Of Creating Desire to showcase some of the most effective and trend setting developments and examples of the catalog as an American art form in service to the business of selling goods through promoting images. Of special interest is the opening chapter on the history of the catalog and its impact on the popular culture as well as individual aspirations. Profusely illustrated throughout, Catalog Design is highly recommended reading for students of American business, catalog designers, and anyone who ever picked up and leafed through a mail-order "dream book".