Casino Marketing: Theories and Applications

by Kathryn Hashimoto

This text links the gaming industry to the business environment and its theoretical underpinnings. It uses and discusses different marketing theories to teach fundamental knowledge in the area before... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0131996142
• ISBN13: 9780131996144
• Release Date: January 2009
• Publisher: Prentice Hall
• Length: 150 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.5" x 7.2" x 8.9"