Cases in Strategic Marketing Management: Business Strategies in Muslim Countries

by John A. Quelch

Book Overview

With case studies and insight into the business practices of Muslim countries, this text discusses the limitations, challenges - and opportunities - Western companies can expect to encounter when... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0130283576
• ISBN13: 9780130283573
• Release Date: May 2000
• Publisher: Prentice Hall
• Length: 178 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.7" x 7.0" x 9.2"

Customer Reviews

How to do business in Muslim countries

This book has a very useful introductory chapter that sets out recommendations on how Western companies have to adapt their business approaches in the Muslim world. The author also makes it clear that not all Muslim countries are created equal.The rest of the book is a series of fascinating case studies on how companies like Gillette and Disney have tackled doing business in places like Indonesia and Lebanon. There are also case studies on well-managed Muslim-run businesses like Sadafco, a Saudi food conglomerate, and Hikma, a Jordanian pharma company with operations in Portugal and the USA. There's also a fun report on the auto industry in Uzbekistan!Overall, very informative for the lay reader, though probably designed as a text for a college course.